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What If...

The Distance Between Us logo is the result of a collaborative exploration of repetition, shape, and line as they relate to this lively section of the city. The design strives to emulate themes found in downtown Eugene such as the upright posture of its architecture, the elevated atmosphere it is known to create, and the (sometimes not so) subtle mystery embedded in its city blocks.

The Distance Between Us

Ugochukwu Akabike:

Introduction:
I first encountered Ugo's photo work at the Jordan Schnitzer Museum of Art. His photos in the Don't Touch My Hair exhibit were the heart of the show. He captured numerous moods in several styles. His images looked like the work of several different artists, not one. What a pleasure to have a chance to work with him on this project.

Bio:
Ugo Akabike is an aspirationally driven and creative art producer who enjoys solving visual problems. He is an enthusiastic and engaged collaborator, who brings focus, creativity, and generosity to the projects he works on. Centralized in Eugene, Ugo studies Art, Technology, and Business at the University of Oregon and would love for you to find him and his works on Instagram @ugoakabike.

AHM Brands:

Introduction:
AHM is one of the companies designing the environment in which Eugene lives. We are surrounded by their imagery and language wherever we go, but we never know it. Visit their website to see for yourself just how familiar their work is, even if their name is not.

Bio:
AHM Brands, (Adams, Hull + Maccluer Inc), was formed in 2004. Thirty skilled people interact with clients in a wide array of industries, including athletics, higher education, not-for-profit, health, retail and manufacturing. AHM Brands is unique among creative firms because they craft all content in-house. Of Eugene, AHM says: "Unique, a bit quirky and as delightfully surprising as any town could be, we wouldn't want our headquarters to be anywhere else."

Thank You!
Sara Kubler, Junior Graphic Designer AHM Brands
Michael Hull, Partner/Exec Producer AHM Brands
Mychal Sargent, Visual FX/Motion Graphics AHM Brands
Hollye Holbrook, Senior Graphic Designer AHM Brands